Perusak Harga! Kenapa Belanja di Aplikasi ini 70% lebih murah?

Summary

This video discusses the rise of online shopping platforms like Shopee, Tokopedia, and Amazon, focusing on Temu, a new e-commerce platform that offers products at 50-70% lower prices by cutting out multiple distribution channels. While this benefits consumers, it poses challenges for small businesses (UMKM) in Indonesia, who may struggle to compete. The speaker encourages viewers to consider the impact of such platforms on local economies and share their thoughts in the comments, particularly on how the government can help UMKM remain competitive if Temu enters the market.

Takeaways

• 😀 E-commerce platforms like Shopee, Tokopedia, and Amazon have become increasingly popular for online shopping.
• 😀 Online shopping has grown significantly, with traditional offline stores seeing less foot traffic.
• 😀 One key reason people shop online is because of the lower prices compared to offline stores.
• 😀 Online stores often cut distribution channels, which allows for cheaper prices—direct from manufacturers or distributors.
• 😀 Temu is an e-commerce platform that cuts all distribution channels, offering even cheaper prices—up to 70% lower than other platforms.
• 😀 Temu’s model involves direct sales from manufacturers to consumers, bypassing wholesalers and retailers.
• 😀 The rise of e-commerce platforms like Temu may have negative consequences for certain segments of the workforce, as traditional distribution channels are disrupted.
• 😀 Temu is particularly popular in Europe, the U.S., and countries like China and Korea.
• 😀 The Indonesian government may face challenges if Temu enters the Indonesian market, particularly regarding the impact on local SMEs (Small and Medium Enterprises).
• 😀 The Indonesian government may need to help local SMEs scale up production and improve competitiveness to match the lower prices offered by large-scale manufacturers.
• 😀 The discussion encourages the audience to consider whether they support Temu's potential entry into Indonesia, and to share their thoughts in the comments.

Q & A

What is the main reason people prefer shopping on e-commerce platforms like Shopee, Tokopedia, and Amazon?

The main reason people prefer shopping on e-commerce platforms is the lower prices, which result from the elimination of traditional distribution channels. Products are often sold directly from the manufacturer to the consumer, cutting out intermediaries.

How does the distribution process differ between traditional offline stores and online platforms like Temu?

In traditional offline stores, the product moves from the manufacturer to a distributor, then to a wholesaler, and finally to the retail store before reaching the consumer. In contrast, on online platforms like Temu, the product is sold directly from the manufacturer or distributor to the consumer, bypassing several steps in the distribution chain.

Why does Temu offer products at significantly lower prices than other e-commerce platforms?

Temu offers products at significantly lower prices (50-70% cheaper) because it cuts out most of the distribution chain, eliminating the need for intermediaries like wholesalers or retailers. This direct-from-manufacturer model allows for cost savings that are passed on to consumers.

What are the potential negative impacts of Temu’s business model on workers and local businesses?

The negative impacts include potential job losses or income reduction for workers involved in the traditional distribution chain, such as distributors and wholesalers. Local businesses, especially small and medium enterprises (UMKM), may also struggle to compete with the low prices offered by platforms like Temu.

How does Temu's business model impact small and medium enterprises (UMKMs) in Indonesia?

Temu’s business model could make it difficult for UMKMs to compete due to their inability to produce goods on the same scale as large manufacturers. As a result, the prices of locally produced goods may be higher, and these businesses may lose customers to cheaper imported products available on Temu.

What is the role of the Indonesian government in responding to the rise of e-commerce platforms like Temu?

The Indonesian government must support local businesses, particularly UMKMs, by helping them become more competitive. This could involve improving productivity, lowering production costs, and enhancing the quality of locally made products to ensure they can compete with the low prices offered by global e-commerce platforms.

What is the main advantage of Temu's distribution system for consumers?

The main advantage for consumers is the significantly lower prices, as they are able to purchase products directly from the manufacturer or distributor without the added costs of intermediaries, such as retailers and wholesalers.

What could be the consequences if Temu were to enter the Indonesian market?

If Temu enters the Indonesian market, it could disrupt local businesses by offering much lower prices. This could lead to increased competition for local businesses, particularly UMKMs, which may struggle to keep up with the pricing model and scale of Temu.

Why are e-commerce platforms like Temu becoming more popular in countries like the United States, China, and Germany?

E-commerce platforms like Temu are becoming more popular in countries such as the United States, China, and Germany due to the significant cost savings they offer. By cutting out multiple layers of distribution, Temu provides consumers with lower prices, making it an attractive shopping option.

What should consumers consider when choosing between local businesses and platforms like Temu?

Consumers should consider the impact of their purchasing decisions on local businesses and workers. While platforms like Temu offer cheaper prices, they may also harm small businesses and the distribution sector. Balancing cost savings with support for local economies and businesses is important.